Multi-level office, meeting, studio-performance and workspace for an energetic advertising, branding and digital agency
The consumer-centric advertising agency Wolfmotel went through a rebirth, becoming Modern Climate. Linked to this rebranding was the design of their new space on the top two floors of the historic Pence Building – which began life nearly a century ago as an 8-story vertical automobile assembly plant on Minneapolis’ Hennepin Avenue.
The award winning design solution became a metaphor to Modern Climate’s brand – serving up a dynamic study in materials and contrast – between raw and finished, modern and historic artifact, programmed and future tense. In what was a very rewarding relationship between client and architect, this project’s success began with the discovery that answers lie in the very process itself.